CEO Fred Fletcher

We all know about most Local Businesses and what they contribute to their Local Economy.

What about the ARTS?

What about MUSIC?

I get the opportunity to visit with Fred Fletcher and talk about the Impact Local Musicians and Bands have on their Community. Think about it – it’s kinda BIG.

For more information on Bands4Good go to and check out their current National Challenge benefiting Keeping Music in Local Schools.
Localist News

Why should you be interested in social networking?

Let’s start with Today’s Marketing Challenge…

In the past, business owners got the word out about their products or services any way they could – brochures, newspaper and magazine ads, billboards, radio and television commercials – really whatever the budget could afford.

But that was during a time when the marketer controlled the message.

Oh how things have changed…

Now, rather than broadcast ones marketing message – business owners need to join, participate in, and contribute to community networks to which others are joining in staggering numbers.

Rather than ‘talking at potential customers’, your marketing has to ‘talk with them’.

Yes, learning to communicate in the community web does require learning a new way to start and participate in conversations. But the conversations are already going on without you and sometimes the conversations may be about you, your company, product or service.

Business owners are realizing what worked in the past is not working (or not working as well) now.

American consumers (you and I) have more choices, more products, more services, more media, more messages and more digital conversations than ever.


Television: The average American receives 70 or more TV stations, this number continues to grow, while the average time spent viewing continues to hold its own.

Magazines: Publishers introduced more than 1000 new magazines titles in 2006, the number of titles, circulation, and single-copy sales continue to decline.

Newspapers: Circulation is falling (hastened by the web) so advertising is following readers to the internet.

Radio: Sirius satellite radio offers 55 channels of sports, news and commentary and 69 channels of commercial-free music. XM offers 150 channels of commercial-free music.

If you take away one message from this article I’d like it to be…

“In the new world of marketing the customer is in control”

Tools used by customers to avoid your marketing message;

- Tivo, DVRs – used to skip past commercials on Television

- National Do Not Call Registry – used to avoid Telemarketers

- Pop-up Blockers – used to avoid Internet pop-up ads

- Spam filters – used to avoid email ads

- iPod – used to listen to music and avoid Radio commercials

- Just turn the page – has always been the way we avoid print ads

It won’t be news to anyone that most advertising is incredibly inefficient.

Interesting side note… Two-thirds of the commercials during last year’s Super Bowl were designed to send visitors to a website.

Although we are at the creation of the community web, savvy small business owners should dive in NOW.

If you wait much longer, your competitors will have figured out how to expand their network, their relationships, their brand and their reputation.

The marketer’s new job will be to participate in online communities of interest and to contribute. The reason for this is simple… to cut the marketing budget and reach more people more effectively.

So what do you do next? Like anything new it can be confusing.

The first question I’d like you to answer is “Where am I most likely to find like minded people who will appreciate my contributions?”

If you work mainly in the corporate world you might find to be the most worthy of your time investment.

If you want to reach a national audience then would be a place I’d recommend you join.

If you are a small business owner who derives the majority of their revenue via referrals and a local marketplace, say within the Triangle. I’d recommend you check out It’s free, growing and very local – you most likely already know some inSiders.

But remember you’ll have to change your marketing from a ‘direct message’ into an ‘ongoing conversation’ – you’re not going be able to ‘sell’ people in these communities.

You’ll need to build your personal brand and reputation before you can build trust… and then connections… and then referrals… and then business.

Yes, it does look like a slower approach, but it’s not. Done right it is a very fast way to do good business now and into the future.

Why should you be interested in social networking?

Because the customer is now in control of the message and that’s where they or the people who know them are hanging out.

Social Networks are where you’ll find them, be referred to them and join in the conversation with them.

Look forward to connecting with you online and learning more about you and what you do.

Localist News

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…


Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”


“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”


“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”


“Never impose on others what you would not choose for yourself.”


“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”


“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”


“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Localist News

inSide919 Trustees share their experience – Radio Show #1

NOTE: Due to a technical issue the program starts at the 2:10 minute mark, you can use your mouse to drag to this point.

In this 1 hour show I’ll visit with several of our Community ‘Trustees’. These individuals are great examples of how to leverage micro business networking and get them to share some secrets to successful online networking.
Localist News

Monday Morning Sales Meeting.

Many small business owners and professionals are Lone Eagles, they don’t have other staff to lean on, learn from and be motivate by.

SO… I’m going to start a “Monday Morning Sales Meeting”. The format will be 1 hour long and will include 1 Expert Sales Trainer to share some knowledge, tips, techniques and advice and another Expert Guest to close the meeting out with 5-15 minutes of motivation, inspiration or ‘take action’ tactic.

We may also take caller questions or comments after about 15 minutes and see if we can’t help some folks.

Keep in mind that one can come to the meeting late, leave early or not show up at all and listen later when it fits their schedule (I’ll most likely be doing the show in my jammies so it’s all good).
Localist News

What’s holding you and your business back… DEBT?

The economy makes this show very timely. I will have Justin Lukasavige (hosts his own traditional Radio show on AM 1030 in the Raleigh NC area, along with Preston McLaurin (a Financial Coach specilizing in Debt Management and Strategies.
Localist News

Friday ‘inSiders’ Call-in Show #1

If you belong to one of the Micro Business Networks, this is your chance to call in and get help, learn from other members and learn how to contribute to your network so everyone benefits.
Localist News

Friday ‘inSiders’ Call-in Show #2

If you belong to one of the Micro Business Networks, this is your chance to call in and get help, learn from other members and learn how to contribute to your network so everyone benefits.
Localist News

Friday ‘inSiders’ Call-in Help Line Show #3

If you belong to one of the Micro Business Networks, this is your chance to call in and get help, learn from other members and learn how to contribute to your network so everyone benefits.
Localist News

Leslie Flowers & Napoleon Hill’s Think and Grow Rich!

You can contact Leslie Flowers @ ———–

First published in 1928, Carnegie’s Philosophy of Success was written over a 20 year period by Napoleon Hill. Hill interviewed over 500 of America’s wealthiest and most successful individuals.

Honoring the Law of Compensation, Leslie coaches and facilitates a tightly guided study of this book at no charge to no more than 10 people over a 10 week period. Upon completion, students have the foundation for success under their belts. It doesn’t end there, however, as once you are a student of this work, you become thirsty for the magic in growing consciousness and awareness of our unlimited potential.
Localist News