Get YOUR 2012 Social Media Strategy Template!

A Social Media Strategy Template for 2012 will be imperative, if you’re like most businesses and you’ve made the decision to expand your advertising for the new year to add online Social Media.

I applaud that you’re making the move to implement the latest in today’s marketing techniques. This is a big step and although anyone with experience can make Social Media and Internet Marketing all sound easy there is a learning curve and it can take some time to get a handle on it all. A good Social Media Strategy Template - and a little patience – can will help you immensely.

If you’re looking for someone to help you implement your Social Media strategy Template, there are
several ways to go:

• You can just pay to have it all done for you and then hire a social media manager
• You can hire someone to set up the infrastructure and then coach you how to do
  use it
• Or you can hire someone to set up the infrastructure and then buy courses online and
  learn by doing
• Of course you can always try to do it yourself from scratch like I did when I started but it will take you months if not a year to do what someone like myself can do in a few weeks.

No matter what you decide I’m always just an email or phone call away to answer your questions.

But while you’re mulling that over, let me give you heads up about Social Media; what it is, what to expect and offer some strategies plus my Social Media Strategy Template to get you started.

Social Media is NOT just about advertising; it’s about building relationships – communities on line, if you would – opening lines of communication with people that, if not now, might be interested in your services down the road. You stay in constant communication with them by offering valuable content through Social Media platforms.

This content can take the form of e-books (they don’t have to be long), short training
videos, do-it-yourself guides and more; the opportunities to offer value a many and varied.

Once you’ve created an e-book or video or other information product, you make it available through social media sites like Facebook, LinkedIn etc. By using a company like Aweber for an auto-responder, you now have a way to add and “optin” box where they put their name and email to get access to the material. (similar to the one I have in the right hand column.) Once you have their information you are now building a list that you can market any of your services to anytime you want.

As an example, let’s look at how a house painter may use this Social Media Strategy Template.

People want to know how to inspect their house and what to look for to know whether it’s time to paint it or not. You’d be trying to show them the importance of maintaining the exterior of their home to maintain it’s structural integrity and also it’s resale value.

So you take a house your about to paint, get yourself one of those $ 150 HD Flip Cams and go
around the exterior of the house filming and pointing out everything they should look for: chipping paint,
faded look, bare siding showing, holes from wood borers, holes from wood peckers, big
access holes from squirrels or raccoons, rusted down spouts or holes where retaining brackets
have been pulled out; I’m sure the list could go on.

• Once the video is done it’s uploaded to your YouTube channel (part of your Social Media Strategy Template).
• You (or someone you hire) could then transcribe the video and create pictures to make an ebook that you can market on your website and other social sites.
• Then you break out content from the e-book to create a series of daily posts on LinedIn, Facebook and
  Twitter. These posts are loaded onto Hootsuite and scheduled to go out daily (you don’t have to do it yourself everyday). People start looking forward to these daily tidbits of info and watch for you posts at the same time everyday.
• Then you promote the e-book on Facebook using a squeeze page and your Aweber auto-responder to build a marketing list.

So if you follow this example, you’ve just created two great products to use to start building a list plus post material for a month. Using tactics like this that I can teach you you’ll learn how to use every one of the Social Media Platforms as a lead generating magnet in no time at all.

Hopefully you see the power behind having a Social Media Strategy Template. You can also build online products and not have to do manual labor ever again…if you wanted to of course.

So let me share with you what I consider to be the best Social Media Strategy Template for Businesses in 2010!

That me seem like a lot for your first Social Media Strategy Template but I assure you this is the bare minimum; there’s so much more that can be added to this.

Some things you will need to add to your Social Media Strategy Template as you progress are:

• SEO (search engine optimization)
• BookMarking for your website
• feeding your WordPress website to Facebook and LinkedIn
• Keyword sensitive articles for your website posts
• Maybe a shopping cart for your website
• and more

Naturally if you have questions don’t hesitate to contact me. Don’t forget to leave a comment, if you’ve found this Social Media Strategy Template useful.

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