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How familiar is this language? How often do you hear this played upon your mental transits with every flip of the channel and every turn of the magazine page? Advertisements stand as the vehicles for corporations to transport decided images to consuming populations. In western society, Internet, television and magazine images dictate the spending habits of both men and women, determining not only the products that they use on a day to day basis but also create the concepts and standards that they hold themselves up to every time he/she looks in the mirror.
Mental conditioning through advertising images is a method that occurs on various levels, effecting people of different ages, ethnic backgrounds and social settings. From youth, television has been an integral part of our daily assessments of self-image, worldviews and person to person communication. Here are a few stats regarding the consumption of television in youth today:
Children and television, America’s new bedtime story
● Estimated number of TV homes: 109.6 million
● Average time kids spend watching TV each day: 4 Hours
● Children spend more time watching television than in any other activity except sleep. – Huston and Wright, University of Kansas. “Television and Socialization of Young Children.”
● 54% of kids have a TV in their bedroom.
● 44% of kids say they watch something different when they’re alone than with their parents (25% choose MTV)
These statistics get deeper and more involved when broken into demographics such as socioeconomic status, education and household numbers.
Have you ever asked yourself why television is such an intricate part of our day to day consumption? Do you consider the images and ideologies that are reflected through television and other forms of media?
Our minds are a precious mechanism that when targeted, accessed, and programmed, can be designed to serve any motion that an individual, corporation or entity may see fit. Through evaluation of habits, you can break from the habitual consumption of television propaganda and the advertising curriculums of capitalist organizations to be sure that your thoughts are that of your own and not that induced by systematic media programming.
TASK!
(Ask yourself these questions when making important decisions about your needs.)
Food
1. Why do I desire this particular food?
2. Is it good for me?
3. Who introduced this food to me?
Clothing
1. Do I truly need this item?
2. Does this reflect my individual personality and style?
3. Does this fit my budget?
Self-Enhancement Products (Beauty – Skin, Hair, Body)
1. How was this product introduced? Were celebrities used to endorse the product?
2. Did it make me feel good about myself or did it make me question myself?
3. Could I find natural remedies to achieve the results this product claims to make?
Medications and other Pharmaceuticals
1. Is this commercial pushing me to claim a disease or ailment?
2. Have I researched the product and its manufacturer?
3. Have I sought alternative methods for healing before purchasing this product?
Every motion from getting dressed to the food you eat to the type of water you drink to the manner you raise your children is systematically organized through advertising and the television programming that allows them to push these commercials during their shows. While unsuspecting, many have become major consumers of these presentations, causing these habits to be passed on to the next generation. For example, McDonalds indoctrinates customers from as early as six months old so that their desire for McDonalds food begins at the age of allowable dietary consumption.
Breaking a habit is always tough, but to change your thinking about what is being presented to you is something that takes admittance, assessment and a desire to implement new habits to replace that of old lifestyles. Your will to live freely and without the impressions of an external world is yours to behold. Let’s take a trip down the lane of mental sobriety with a complimentary 45 minute coaching session. It will be a thought provoking journey and others will be glad to join you!
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