It’s official. My newest book, How to Get on the News Without Committing Murder, is now available to the general public. On Saturday, April 14, I hosted a book release party at Northgate Books—complete with food, drinks (a wine toasting) and giveaways that included T-shirts, and three lucky book buyers walked away with $ 50 in cash.
Now that the hoopla of the day is over, what next? This is when the REAL book marketing campaign begins. Certainly, I didn’t expect to sell hundreds of books at the book launch but I do expect to sell hundreds of books over the course of the next several months. Here’s my checklist of what should be done once you have launched your new book:
First things first: Send thank you notes to everyone who attended your book launch. I made it a point to capture email addresses of everyone who attended my launch party so I can include their names in a special data base of book buyers but I also have their home addresses so I will send a hand-written note. That, to me, offers a much more personal touch.
Write a press release announcing your book. Let the world know your book is now officially available and the other who, what, where, when and why elements related to it.
Write a blog post about your book launch experience. What worked and what didn’t. In my case, I’m glad I arrived an hour ahead of time so I could set up the area the way I wanted. I also requested that the Pandora Music channel that was on at the time be changed to something more appealing for my guests (Sixties music). Since I knew I wanted to do a “toast” to the book, I had to make sure it was okay to bring wine into the establishment.
Send out free books for reviews and to the media. Even though you may already have some good reviews, it wouldn’t hurt to send out some more books, to get more. Having a few reviews from RECOGNIZABLE names in your genre goes a long way in generating more publicity for your book….and speaking of publicity, be sure to send your book out to the media with a nice author one-sheet. It would be great if you could tie your book into some type of newsworthy event to make it more attractive. You could also target specific shows you’d like to be on and send a book. A great resource (I talk about in my own book) is HARO, where you can sign up as an author looking to promote your book to journalists.
Create videos about your book. Here’s where you can be as creative as you want. Take a snippet from your book and do a video. Here’s an example of what I did: How to Get on the News
Keep creating the buzz. This is a culmination of all of the above PLUS making sure you’re connected with fellow authors in the various social media networking groups. You can also get great tips, ideas and support from others provided you are a giver as well.
I have always said writing the book is the easy part. Marketing your book is the real challenge. It can be a long and tedious process but if you truly love your work, you’ll have fun selling it to others.
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