After the urging of a number of my colleagues, I decided to start writing a book. The topic: how not to start a business. It’s based on everything I’ve done since 2007 that taught me valuable lessons on entrepreneurship—through trial and a comedy of errors! The book was partly inspired by my Toastmasters speech that I posted to InSide919 awhile back.
Starting from my days selling protein shakes and vitamins in 2007, to the time I decided to go into business as a writer, up until present day, I did just about everything that a seasoned business owner would advise a budding entrepreneur not to do. The book is approximately 60% complete, and I can tell you that the experience of writing it has been a real eye-opener. Until I sat down to write this book, I didn’t see just how many times I had repeated the same things while expecting different results every time–the definition of insanity. I am exploring the patterns of behavior and decision-making that perpetuated this downward spiral, as well as the ways of thinking that led me into it.
I’m writing this book not because I think it will make me millions of dollars, but because I’m hoping to help out some folks who are where I was five years ago. I’m not claiming to have the formula for creating a seven-figure business. In fact, I barely managed to crack five figures in business myself. But in five years of starting, stopping, lurching, and doing U-turns, I believe that I’ve mapped out some of the common danger zones to avoid when going into business. In other words, even though I’m not a millionaire yet, I can still write the book that I wish someone had put in my hands back in 2007. That’s exactly what I’m doing.
I also am hoping to create a model that other business owners and writers can duplicate. I have read a lot of books and articles from people pretending to be experts on subjects that they have no business writing about. If I were to write a book today about how to make seven figures in business, nobody in their right mind should think about buying it. However, I don’t think you have to have impressive results to write a book. I think that what you do need is to get some time under your belt and do some experimentation–then, write about what you did, what your experience was, and how others can benefit from that experience. It may require sharing some things that make you uncomfortable, but I also think it can work. I’m testing out my theory with this book, and I’ll share about how it goes.
Side note: At present, I am working for Palsie’s Popcorn and Sweets in Wakefield (across from the movie theater), as some of you may have seen in my recent Facebook posts. I don’t have a lot to share about that yet, because I’m still in the process of working out a sales and marketing plan for the store. But if you haven’t tried the popcorn yet, stop in sometime and have a sample of Dill Pickle! (That’s our top seller.)
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