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The Always Growing “To Read” Pile/File

September 5, 2012 By

Books, magazines, newsletters, oh my! There is no shortage of things to read! The cold, hard fact is that most likely you won’t ever be able to read all of the items you need to or want to. There simply aren’t enough hours in the day – no matter how fast you read. And if you keep collecting reading material, most likely you will feel guilty about what hasn’t been read and you may feel overwhelmed by the piles and stacks.

Here are a couple of strategies that may help decrease “reading overwhelm”:

  • Read it: if you want to read, then you need to make time in your schedule to read. It is rare to just “have time to read” so you have to be deliberate.
  • Mark it: as soon as you receive a magazine, check the table of contents and mark the articles that look worthy of your time to read. A bolder step is to remove the articles you are interested in and recycle the magazine. Use a highlighter and pen to mark important ideas or jot down action items as you read.
  • Recycle it: whether you have read it or not, it can be recycled. Hopefully your community has a recycling program for papers. Books can be donated to libraries or sold at second-hand bookstores. By the way, will you really read that book again, or would the book like to have someone else read it?
  • File it: only if you think you will reference an article again. BUT, remember that you probably can’t file everything unless you have unlimited space. Keep in mind that information changes quickly and can be accessed in many places.

You’ll notice I didn’t even mention information that comes in via internet, e-readers, smartphones, etc. It’s a topic for another day! But suffice it to say, we have enough information to read to last use several lifetimes. And while you’ve read this post, more articles and other information have been added to your list!


Let Minding Your Matters® know if we can help you create a better strategy to overcome information overwhelm!

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For those of us in business, knowing how to write headlines that sell is not always easy. Headlines play a part of everyting we do from emails to Posts to ads.  And, although we may think we know…

May 4, 2012 By

how-to-write-headlines

For those of us in business, knowing how to write headlines that sell is not always easy.

Headlines play a part of everyting we do from emails to Posts to ads.  And, although we may think we know how to write headlines that convert, it’s easy to get lazy or forget to implement good form in our emails, ads & posts and so they go unread or unopened.

 

So for those that know how to write headlines already and for those newbies, here is a check list of 4 things you should never fail toconsider when writing your email headline, Facebook or Googlead or even short post; anything that has to make an impact in a few words.

 1) Urgency:  First you should always convey a sense of urgency. Put a deadline for purchase or some element related to time. Ex “make $ 2000 working from home”  or better “Make $ 2000 a week working from home”
 
2) Unique: They say (whoever they are) that there is nothing new  under the sun.  But even if you sell a product that loads of other people sell you can still find a unique way to present it. Ex: “Get iFame my new Facebook Fan Page Generator.” or better “Turn Facebook into your own ATM with iFame!” (Now go buy it! LOL)
 
3) Ultra-Specific: You’ve heard the term “Teaser”.  Well that’s what  your headline needs to be; words that tease the reader into  reading more and hopefully buying your product.  Ex: “When was the last time you made $ 4000 in under 24 hours?  Let me show
you how I did it! or “NEVER eat these foods before a workout.” See how they “tease” or coax you into wanting to hear more?
 
4) Useful: We all have our own interests at heart sometimes and a good headline appeals to that reality.  “Enjoy our crispy crust pizza tonight and save 20%.” (appeals to hunger and savings)
 
So there ya go!  Now when you write that headline for your emails  or ads just put a value of 1-4 for each element (1 being about as useful as a screen door in a submarine and 4 being stronger than Ban Roll Deodorant…in other words it don’t stink!)
 
Hope that helps ya bring in more coin.  There’s lots of other useful tips on this blog beyond how to write headlines so don’t forget to sign up to get all the new posts.
 
Opening the doors to your Social Media and Internet Marketing Success!

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Plugins:  When was the last time you made $ 4000 in under 24
hours?  My new iFame video shows you the exact system I used to make that happen and I’m a firm believer that what one person can do another can accomplish as well. 
 
I’ll also show you fully 6 new businesses you could start by next week to help you get a new career started, give the  freedom you long for and the money you deserve.  Check it out at http://on.fb.me/IncreaseLikesEngagementSales

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A CUSTOMER IS ALWAYS RIGHT – TO WHAT EXTENT????

January 7, 2012 By

We often hear people in business saying, “A customer is always right’.  Being in hospitality business for 15 plus years, I have learned to be practical about this saying.  We come across customers every now and then where you know the customer is not right but you want to be tactful about it and with your customer service make the customer feel that he is not wrong. 

 

It’s really not that difficult.  Let the customer expect the unexpected. 

 

A customer who has a complaint about your product is already prepared to show you attitude when he approaches you.  He is ready to have an argument with you because he is very sure you will deny the problem.  He has prepared himself to request a discount or freebee in return.  Another thing a customer would do is be loud especially in front of other customers.  This is to make you frustrated.  In a situation like that be very courteous, with a smile, try to calm the customer down.  React totally the opposite of what the customer expects out of you. 

 

You have to be calm to handle this.  Statements like “I appologize, Mr. >>>>.  Please tell me what’s the problem, we’ll do whatever we could to make sure you are satisfied.”  By appologizing you are not admitting that you are wrong or the customer is right.  You are just acknowleding his dissatisfaction.  This calms him down right away.  

 

This will show your professionalism to other customers there.  If there is a genuine problem, where you know it was your fault, exchange the product but also give them any discount coupons.  This is doing more than what he expected out of you.  You, on the other hand, are giving him incentive to come to your business again.  If you know for sure the customer is making up all the issues just to get a refund, try to work with him calmly. 

 

Before issuing any refund, always try to exchange the product first.  Buy some time from him if you see the situation is going out of hand.   You could always say, ”Let me get your name and phone #, I will discuss the matter with my Supervisor and get back to you.”  This way you are giving him time to cool off.  But important thing is if you have given him time of 2 days, make sure you or your supervisor call before that time is over.  This will give them a good impression, not only of your business but also people working there. 

 

You don’t want to loose dissatisfied customers because they are the ones who could make you better as a business owner.  Show the appreciation to customers who point out your mistakes because indirectly they are playing a good role in improving your business.   A smile, a warm welcome and attention to the need is what the customer looks for when entering your business. 

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