Lucky 13 and the Golden Age of Content

Fresh content all across the Internet and beyond has never been more important in our personal and professional lives. In the age of apps, devices, and smart phones, the printed word is more paramount than ever. It truly is the Golden Age of Content.

Everything from e-mails, text messages, blog posts, Google+, and tweets is filled with words and meaning. Good content is the key ingredient to viral visibility and it can make the smallest of businesses and the least known of bloggers front page news if the post is indexed by the right sources.

This is great news for our small businesses. The not so great news is that few people can write like they speak; and that conversational style is not only necessary today across the platforms but mandatory. This conversational style, coupled with excellence in grammar, brings your writing to the forefront. Regardless of curation, distribution, placement, ranking, or feed, content is the game changer.

Businesses are only as good as the quality of the writing. Mistakes, errors in punctuation, spelling and grammar, can make you and your organization and your message look unprofessional.

Here is the “Lucky 13” Golden List of Golden Content:
• Good content has a plan and a purpose associated with every comment or article

• Always focus on your message and keep the blog posts short (300-325 words)

• Edit what you write until it sounds mistake free and conversational

• Yes, read it out loud before you hit “post”

• Know your primary and secondary audience and the important differences

• Engagement is top priority not the amount of likes and followers

• Likeability is a distant second

• Be a leader and an expert in just one field, industry, or trend

• Never, ever sell, only share

• Ask questions and give answers

• Join groups on Inside 919, Facebook, LinkedIn, Twitter, and Google +

• Keep your message and your focus local and relationship driven

• Broader markets beyond local is just a message and a strategy away

Always feature events, people, and commentary that will resonate within your community. Make your business the voice of your organization. Yes, make your business the voice of your organization. It will create loyal clients.
Success is in the printed word.

**

This post was brought to you by the team at IMU Social Media, your small business strategy and content organization, located in the Triangle NC.

https://www.facebook.com/IMUSocialMedia

http://www.IMUSocialMedia.com

Cell: 919 244 6989
Google Voice: 919 533 9069

jim@IMUSocialMedia.com
info@IMUSocialMedia.com

http://imusocialmedia.mobi/

Photo Credit: tipwell.com

Everyone’s Articles – The 919 Local Business Network

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – Inside704 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 559 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 310 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 201 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 203 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 830 Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 501 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 215 Local Business Networking

The Golden (Platinum) Rule = The Social Networking Rule

We speak of it and we try to live by it – “treat others as you would like to be treated.”

To me it’s the main rule one needs to follow within Social Networking.

The Golden Rule was a common principle in ancient Greek philosophy.

A few examples:

“Do not to your neighbor what you would take ill from him.” (Pittacus)

“Avoid doing what you would blame others for doing.” (Thales)

“What you wish your neighbors to be to you, such be also to them.” (Sextus the Pythagorean)

“Do not do to others what would anger you if done to you by others.” (Isocrates)

“What thou avoidest suffering thyself seek not to impose on others.” (Epictetus)

A couple snippets from different world views…

Christianity:

Matthew 7:12
“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Luke 6:31
“Just as you want others to do for you, do the same for them.”

Judaism:

“That which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn.”

Buddhism:

“One who, while himself seeking happiness, oppresses with violence other
beings who also desire happiness, will not attain happiness hereafter.”

Confucius:

“Never impose on others what you would not choose for yourself.”

Hinduism:

“That man who regards all creatures as his own self, and behaves towards them as towards his own self, laying aside the rod of chastisement and completely subjugating his wrath, succeeds in attaining to happiness.”

Islam:

“Woe to those . . . who, when they have to receive by measure from men, exact full measure, but when they have to give by measure or weight to men, give less than due”

Taoism:

“Regard your neighbor’s gain as your own gain, and your neighbor’s loss as your own loss.”

The “The Platinum Rule” adds a nice addition to the “Golden Rule”…

“The golden rule is a good standard which is further improved by doing unto others, wherever possible, as they want to be done by.”

You’ll see lot’s of “Top 10 Rules of Social Networking” – pick any of the above and I think you’ll have it covered.
Everyone’s Blog Posts – 814 Local Business Networking