They say “silence is golden” but it can spell doom for any business. No doubt, you offer a great service. But do you tell your customers or clients all about what you do and the benefits to them?
I have known many people, that I have done business with, that offered other services than what I was using but didn’t mention it. Sometimes this would result in a lost opportunity for them. I used to work for a carpet service that installed and cleaned carpet. Often, when on a carpet cleaning job, we would be asked by the customer who we recommended for new carpet. The customer didn’t know, that for 40 years, we sold carpet. Why? Poor communication. Had the company been more mindful and properly informed their customers of all they did, they would have had an even better business. Don’t assume anything! They don’t know what they don’t know.
Here are a few ways to make sure that you don’t leave any money on the table.
- Literature: Be sure to give your customers or clients something that tells them what you do and the benefits of what you do. This will ensure that they are aware of what you do. Brochures are useful ,especially if you are unable to talk with them, due to time restrictions.
- Newsletters: Newsletters are a great way to inform your customers or clients of any new service you might add. It’s also a great way to keep in touch. You could also notify them of changes to you website or discounts.
- Direct Mail: If you are adding a new service or are expanding, announce it. It’s another great way to keep in touch. You could send a reminder for repeat service. Don’t assume that they will remember how often your service may be needed.
Not everyone is going to be as passionate about what you do as you are. By properly notifying and educating your customer, you will increase your chances of doing more business with them.